“There is great hope, provided action is taken worthy of the opportunity’’
Winston Churchill


coach-inc is a Consulting firm specialized in organizational effectiveness and executive coaching. It acts through building working alliances with Executives to refine their leadership profile and improve their efficiency in managing business challenges. coach-inc is headed by Carl Bou Malham with a team of professionals.


Carl Bou Malham is a management professional with MBA and 20+ years of solid track record in premier multinational companies including Bel International, AOL, Danone International Brands and Khalil Fattal Et Fils, and agencies including Leo Burnett, Impact BBDO.

As a coach, Carl draws his experience in business development from the area management missions he has conducted with Danone, AOL, Bel and their respective partners in the GCC, Levant and North Africa.

He has initiated and contributed to establish regional and local strategic expansion plans, lead business development missions, build operational set-ups, constitute and animate dynamic teams of high potential talents.

Throughout the ties he has established with his business partners as well as the teams he worked with based on good interpersonal skills and an analytical approach to things, he has a solid conviction and practice in the strength of empowerment and nurturing leadership for leading projects and groups of colleagues.

In order to refine his coaching expertise and to better interact with the evolution of the business community and the ongoing changes in leadership models and organizational behaviors, Carl has pursued an Executive degree in Coaching and Organizational Behavior from the University of Texas at Dallas and a Master in “Consulting and Coaching for Change” from INSEAD.

Companies and Institutions We Worked With